Challenge

Conexus Law is a London law firm specialising in the technology sector, mainly built technology, technology infrastructure, digital business and emerging technologies.

The existing website failed to convey Conexus's technological expertise, so they commissioned LYD to design and build a new WordPress website to highlight their specialisation and international reach.

After an initial review of the existing website, we began discussing the client's requirements and creating wireframe models to give the Conexus team an idea of the new website's structure.

Outcome

The new website's structure would be more extensive than the original. It would contain an in-depth section with featured insights, insight collections and ad-hoc insights categorised by sector, service and type.

The specialist sectors would have dedicated pages, with the service offerings arranged on a single page.

We began working on prototypes to determine the new site's visual direction from the agreed wireframes. Simple typographic pages with solid background colours, populated by colour and monochrome images, became a strong focus of the new website.

The homepage features dramatic images of cities in which Conexus operates, interspersed with technology images that change every time the user visits the website, creating the impression of a company where nothing stays still.

In addition, to all of the above, we integrated the website forms with the company’s HubSpot CRM software. And since the completion of the web project we have commenced work on corporate collateral that targets specific sectors.