The Works 2020 Header

Salary Survey Design

The Works Salary Survey

The Works Search is responsible for an annual salary guide that has become a benchmark tool in the PR and Communications sectors. And LYD is responsible for the salary survey design.

Now in its eleventh year, the 2020 salary survey looks in detail at salaries, bonuses, and benefits, as well as the trends and differences across in-house corporate comms teams and corporate agencies.

The salary guide is valued as a benchmark by Communication Directors and Agency CEOs across the industry. And professionals are often quoted as saying how they have successfully used the guide in pay negotiations.

For this year's guide, The Works polled 350 corporate communication professionals for their opinion of a broad range of subjects such as job satisfaction and benefits. And with the current pandemic already affecting not only the way we work, but the way companies are paying (or not) their employees, the report also looks closely at how flexible working is viewed.

Tasked with designing the 2020 edition, we set about creating a fresh look for the survey results accompanied by bold information graphics to support the findings.

Salary Survey 2020 infographic
Salary Survey Design 2020 Demographics
Salary Survey Design 2020 Respondents
Salary Survey Design 2020 Satisfaction Levels

LYD designed our Salary Guide this year and it’s impressive – and looks completely gorgeous too. We get such fantastic feedback from our clients, it’s a brilliant marketing item for us.


Sarah Leembruggen / Managing Director

Project deliverables

Graphic Design
Salary survey design, brochure design