Fine Foods International Header

Fine Foods International

Digital Strategy & Development

It's instant. You buy a jar of coffee we donate 10p to Save the Children.

Fine Foods International is one of the UK’s leading suppliers of instant, roast and ground coffee, producing private label beverages for the major retail chains.

When they wanted to increase sales of their only own branded coffee, Fair Instant, they asked LYD for their help.

Our task was to build relations direct with consumers and to reinforce the unique relationship Fair Instant has with Save the Children.

For every 100g jar sold Fine Food International donate 10p to Save the Children, in order to develop educational projects located within the coffee growing regions of Colombia.

We wanted, therefore, to talk to people about an instant coffee that not only tastes good but does them good too.

We built the website, then we created a social media presence through Twitter, Facebook, and blogged to help Fair Instant deliver its message.

FFI web site home age
Fine Foods International Certified Page
Fine Foods International Facts Myths Page
Fine Foods International Contact Page
Fine Foods International Poster

We have been very pleased with the personal service received from LYD, their creativity and attention to detail, and would highly recommend their work.


Louise Lloyd-Rossi / Marketing Manager

Project Deliverables

Digital Strategy
From purpose to definition and delivery, we developed a core message that could be used across all digital platforms

This included responsive website design and development, social media strategy and implementation