Engie Seo Strategy Header

ENGIE IFM

SEO Strategy, Animation & Infographic

ENGIE International Facility Management are responsible for 44.3 % of ENGIE’s turnover of 18.5€ billion. It’s a considerable sum and yet ENGIE are not widely known for their Facility Management services. 

With growth in the market expected to go from $959.2 billion in 2012 to $1.314 trillion in 2018, ENGIE IFM wanted to address their online presence to ensure they were best positioned for growth.  

LYD were tasked with the responsibility of devising an SEO strategy, along with ENGIE’s marketing team, to address this problem.

Starting with detailed analysis and research of key international FM Markets, in Europe, Asia and North America we were able to build up a picture of where and how key decision-making processes were initiated. And using this information, how we could best position ENGIE as the preferred choice of supplier for international contacts.

Results

The end result was an enhanced web presence on the corporate website, which included detailed case studies, an interactive infographic detailing key facts and an animation that gives users an understanding of what Total Facility Management (TFM) is all about.

Plus page one rankings for a number of key facility management terms.

Engie Infographic 600 Wide Min

LYD have played a significant role in helping shape our digital strategy for ENGIE International FM business


Joël Le Montagner

PROJECT DELIVERABLES

Digital
Digital Strategy based upon detailed research and analysis of international markets.

Graphic Design
Design and development of animated infographic, and animated video outlining the purpose of Total Facility Management (TFM)