Client

Charity Finance Group

Challenge

The Charity Finance Group (CFG) purpose is to encourage a financially confident, dynamic and trustworthy charity sector. They achieve this by promoting best practice, nurturing leadership skills and influencing policymakers.

They aim to equip charities with the knowledge, skills and conditions needed to ensure that every pound works even harder, achieving a more significant impact for even more beneficiaries.

With a membership base that exceeds 1,400 charities, LYD was tasked with designing a charity direct mail piece for their membership renewal pack.

Outcome

Using the existing visual identity structure, we created a direct mail piece which contained an A5 brochure, an A3 poster folded up from A5, and business cards detailing membership benefits. All items were printed on FSC certified papers.

What we did

Direct Mail

Membership Pack

Poster Front Revised 1920px
Poster Open Revised 1920px
Poster Opened 1920px
Business Cards Revised 1920px

Little Yellow Duck worked with us on a creative print welcome pack for our members, a project which was designed to help add value to our members’ experience and a new touchpoint to their journey. The project needed a quick turnaround time, fresh creative direction as well as commitment to and understanding of our brand.

Little Yellow Duck took the time to really understand our needs, working so effectively with us and supporting us with expert advice and experience. We loved the energy they brought to the design, and the attention to the smallest detail. We felt we could trust them to deliver something exciting and were delighted with the results!

Abby Warren

Marketing Coordinator