Charity Finance Group Icon

Charity Direct Mail

Direct Mail Membership Pack

The Charity Finance Group (CFG) purpose is to encourage a financially confident, dynamic and trustworthy charity sector. They achieve this by promoting best practice, nurturing leadership skills and influencing policymakers.

They aim to equip charities with the knowledge, skills and conditions needed to ensure that every pound works even harder, achieving a more significant impact for even more beneficiaries.

With a membership base that exceeds 1,400 charities, LYD was tasked with designing a charity direct mail piece for their membership renewal pack.

Using the existing visual identity structure, we created a direct mail piece which contained an A5 brochure, an A3 poster folded up from A5, and business cards detailing membership benefits. All items were printed on FSC certified papers.

Charity Direct Mail Front View
Charity Direct Mail Inside View
Charity Direct Mail Poster
Charity Direct Mail Business Cards
Charity Direct Mail Envelope

Little Yellow Duck worked with us on a creative print welcome pack for our members, a project which was designed to help add value to our members’ experience and a new touchpoint to their journey. The project needed a quick turnaround time, fresh creative direction as well as commitment to and understanding of our brand.

Little Yellow Duck took the time to really understand our needs, working so effectively with us and supporting us with expert advice and experience. We loved the energy they brought to the design, and the attention to the smallest detail. We felt we could trust them to deliver something exciting and were delighted with the results!


Abby Warren, Marketing Coordinator