Buzz Back Header Min

Buzzback

Direct Mail Design

BuzzBack Hive is an online social forum that enables companies to connect and interact with consumers through shared experiences via short-term communities.

To announce the launch of the service, BuzzBack wanted a simple direct mail campaign that reached out to selective key audiences in the UK, Europe and the USA.

We created a direct mail piece that used colourful interconnecting figures, that when fully opened was over a metre in length. Each figure featured a key message about how BuzzBack Hive enables users to connect, engage and interact in a fun and collaborative way through the online social forum.

The direct mail was supported by email marketing and landing page, creating a unified presence for the launch of BuzzBack Hive.

Results

The result was an impressive 6.4% response rate, 30 new clients and one very happy client.

BuzzBack Direct Mail Envelope
BuzzBack Direct Mail Design

Awesome


Melanie Drugan

Project Deliverables

Brand Strategy
We helped develop a core message that could be used across the direct mail

Graphic Design
Design of unique direct mail pieces

Digital Innovation
Email marketing and dedicated landing pages to support direct mail campaign

Similar Projects

Marketing. Who needs it?