Ashfold Management Services Header

Ashfold Management Services

Brand Strategy & Development

Ashfold Management Services is a property construction management company that understands the intricacies of construction projects.

They approached LYD, tasking us with the responsibility of developing a digital strategy for them to take the company forward.

We worked closely with them, to understand their service offering, how it could be simplified and how we could position them, avoiding the usual clichés that dominate the industry.

The outcome, was the adoption of a strategy that avoided the need for mission statements, citing the importance of a common sense approach to construction project management, built on knowledge and experience that enables Ashfold to put client interests first.

This simple core messaging was reflected in a new website, internal communication collateral and presentation materials used for tendering purposes.

Ashfold Mobile Website
Ashfold Ipad Portrait
Ashfold Laptop Home Page
Ashfold Laptop Projects
Ashfold Laptop Theory

LYD listened to my story and found something unique about my company and my offer; they then positioned Ashfold to reflect this story and personality.

I found a better voice, we have now extended that from the web site into all the ways by which we communicate. The feedback we have received on all of the work prepared by LYD is that the Ashfold brand is fresh, dynamic and delivers on its promises.


Martin Long / Managing Director

Project Deliverables

Brand Strategy
From purpose to definition and delivery, we developed a core brand strategy.

Graphic Design
Development of Powerpoint templates for presentation purposes. Plus tendering documentation.

Digital
Prototyping, UI and UX design, development of responsive website on Wordpress platform.

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