Direct Mail Ideas

It’s the digital era. So who needs direct mail?

The truth is you do. And why? Because of customers, that’s real people to you and me, value physical mail even in the digital era, but don’t take our word for it.

In a study by Nielsen direct marketing mail was opened and its contents read by 84.5% of recipients. Compare that to your email open results. Significantly, the study discovered that people are twice as more likely to recommend a product or service after receiving information about it in the post than compared with email.

Perhaps even more surprising is that younger audiences see personalised direct mail as more valuable than email.

For years we’ve known that targeted direct mail works, but it has been put to one side because of costs, in a favour of cheap, fast and cheerful email.

Direct Mail has the advantage of communicating specific messages to specific audiences. It works by displaying that message in a highly visual, concise and engaging manner. And that’s where we come in.

It's why the likes of Buzzback, Capital One, Quantel, Direct Line, Norwich Union, Interoute, Polycom Video Conferencing, BP and Hewlett-Packard have used our skills to get results.

For more information call 020 8819 6092 or email

Charity Finance Group

With a membership base that exceeds 1,400 charities, LYD was tasked with designing a charity direct mail piece for their membership renewal pack.

Using the existing visual identity structure, we created a direct mail piece which contained an A5 brochure, an A3 poster folded up from A5, and business cards detailing membership benefits. All items were printed on FSC certified papers.

Charity Direct Mail Front View
Charity Direct Mail Poster

Property Presentation Box
JPW Tenants Brochure

BuzzBack Direct Mail

BuzzBack Hive is an online social forum that enables companies to connect and interact with consumers through shared experiences via short-term communities.

We created a direct mail piece that used colourful interconnecting figures, that when fully opened was over a metre in length. Each figure featured a key message about how BuzzBack Hive enables users to connect, engage and interact in a fun and collaborative way through the online social forum.

The direct mail was supported by email marketing and landing page, creating a unified presence for the launch of BuzzBack Hive.

Buzz Back - Direct Mail Idea

LYD Direct Mail
Because marketing isn’t just something you do when you need the business. It’s what you do to keep business. Or to recruit good people. Or to find out what your competitors are doing. As well as finding out if there’s anything you could be doing better, or more profitably.

Inspired by a quote from one famous entrepreneur that, “To stand still in business is to go backwards. And quickly!” We used the visual metaphor of a race because we wanted clients, and potential clients, to think of marketing as the training partner who’s going to get you fitter, faster and leaner. And keep you ahead of your rivals.

Marketing. Who needs it? Brochure half opened
Marketing. Who needs it? Brochure fully opened